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Key Takeaways
- ALDI’s fan-favorite fall bakery item is back — The Specially Selected Apple & Cinnamon Brioche Ring officially returned to stores on September 3, and shoppers are already rushing to grab it.
- It’s rich, versatile, and made in France — The brioche ring features buttery, tender bread swirled with apple pieces and cinnamon, perfect on its own, with butter or jam, or transformed into French toast, bread pudding, or even salad croutons.
- It sells out quickly — Loyal fans note that the item often disappears from shelves within hours of release, so shoppers eager to snag one should act fast before it’s gone for the season.
Throughout the month of September, ALDI is releasing a bevy of new and returning fall items. These products range from seasonal essentials such as Barissimo Caramel Ground Coffee to fun home finds like a three-wick pumpkin oak candle that are bound to get you in the fall spirit. And the fall fun doesn’t end there!
The chain also gave shoppers quite the treat on September 3 when they officially brought back the beloved Specially Selected Apple & Cinnamon Brioche Ring for autumn. For those of you who may be unfamiliar with this delectable baked good, it weighs just over a pound and basically consists of break-apart brioche swirls with a cinnamon and apple filling (including apple pieces) swirled throughout. Plus, it’s made in France, so you know it’s delicious. And yes, it really is as scrumptious as it sounds.
Brioche is made with an enriched dough, meaning it includes more fat and dairy than a lean dough, such as one you would use to make sourdough or ciabatta. Since brioche is typically made with butter, eggs, and milk, it has a richer, more buttery flavor, and a tender texture.
As loyal ALDI shoppers know, the Specially Selected Apple & Cinnamon Brioche Ring was first spotted on store shelves about a year ago, and has become an instant classic. “I take every ALDI hype post with a grain of salt because I’ve been burned before, but y’all, I was surprised with how amazing this was,” one Reddit user shared of the then-new bakery product. “I went back for another! It’s so extremely soft, great texture, and the apple and cinnamon is a great flavor and not too sweet.”
ALDI
Unsurprisingly, other ALDI customers were just as enthusiastic. “The day they dropped, I went at 3 pm and there were only two left on the shelf,” another customer warned. “I agree, they’re soft and delicious.” Another shopper echoed the scarcity of this item on account of how good it is, adding: “I only saw it once. Went back and they were gone. [They] have been restocked, but sold out again.”
While you can certainly tear off a piece of this cloud-like brioche ring and eat it solo or with a pat of salted butter or jam, Redditors were quick to chime in with other ways to enjoy it as well. Several suggested obvious options, such as using it for French toast or bread pudding (both of which would be stellar when made with any brioche, especially this ALDI MVP), while others offered up some more out-of-the-box ideas.
“I would drizzle, schmear, slather some cream cheese icing all over that thing,” one Reddit user declared, sharing a clever hack for transforming this supermarket find into a cinnamon roll of sorts. Another offered up an admittedly “odd” idea of cutting up this sweet brioche into cubes and creating croutons. “Toss the croutons into a salad with things like mixed greens, golden raisins, red grapes, Cheddar or blue cheese, pickled red onions, diced red bell pepper, and a bit more protein if you like,” the user offered.
No matter how you choose to enjoy the Specially Selected Apple & Cinnamon Brioche Ring, you better act quickly if you want to snag one (or more) for the season. This seasonal bakery item is only slated to be on store shelves for a short period of time, and it’s been known to sell out multiple times once shoppers are aware that it’s back in stock. Happy fall shopping!