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Butterfingers aren’t the only ones getting a Halloween costume this year.
Today, CRUNCH announced a makeover for the iconic 85-year-old CRUNCH bar. Introducing: CRUNCH White, a white chocolate version of the crispy rice candy bar that has been delighting consumers of all ages for decades.
“CRUNCH has been a fan favorite for over 85 years, and the love for the original bar is as strong as ever,” Sajani Manchanda, Senior Brand Manager at CRUNCH, said in a press release shared with Southern Living. “Our fans crave texture — especially one that’s satisfying. That’s why we’re excited to unveil CRUNCH White: the iconic crispy bite you know and crave, now coated in smooth, creamy white chocolate. It’s a lighter spin on a classic, and we’re pretty sure it’s going to be love at first crunch — all over again.”
Fans have been counting down since the brand shared the exciting news on social media earlier this month.
“Can’t wait to try this I love white chocolate,” one user wrote.
Added another, “A tasty new version of the popular Crunch bar!”
CRUNCH White is available at retailers nationwide in 1.55-ounce individually wrapped bars, as well as larger 2.7 oz share packs – but they won’t be around forever.
“Fans can grab CRUNCH White at retailers nationwide now through December 2025. Stock up early –something this good might fly off shelves,” the release stated.