Unlike many other designers, Jennie McCormick and her team at Rag & Bone are focused less on making buzzy statement clothes but more about the real life essentials. And that’s perhaps what keeps Rag & Bone so successful; it’s one of the few household brands in America that people across all generations and demographics shop for. At her showroom appointments McCormick showed on her boards how the brand styled a few of the essential items like their blazer and utility pants five different ways. The range went from casual weekend to sophisticated evening, showcasing the versatility of Rag & Bone.
To focus on the idea of making essentials, this season familiar styles were revamped. The brand’s fan favorite Saige denim style now comes in a lightweight poplin striped version easy for those summer days. The brand’s Miramar denim, popular amongst Gen Z for its comfortability, was offered in new colorways and styles including a track pants version featuring a racing stripe for a sporty touch.
Beyond the basics, to stay in theme with fashion’s obsession with butter yellow, Rag & Bone showed their take on the trend with a supple lambskin leather jacket. It features a high neck collar for that high fashion look, but stayed true to the brand’s aesthetic with sporty touches like oversized pockets. A sparkly pink sequin dress featured a bungee cord lock at the back and was styled back with a pair of utility pants for that casual vibe.