Seth Rogen partners with Ripple for incense collection

Seth Rogen’s cannabis-inspired brand Houseplant teams up with British home fragrance and aromatherapy experts Ripple Home to create a series of incense droplets in four distinctive scents.

Bringing together Houseplant’s design-led approach to home and lifestyle objects with Ripple’s focus on sustainable innovation, the collaboration positions incense as more than a decorative accessory. The 10-minute ‘micro aroma’ format reimagines a traditional ritual for modern living, offering moments of pause and creativity that align with both brands’ ethos of mindful, elevated everyday experiences.

The collaboration includes the Ash & Scent Set, comprising a hand-carved marble incense tray and 64 incense droplets. A separate box of 48 droplets is also available.

Rogen calls the collaboration ‘a natural meeting of minds. Set up in the UK, in 2019, Ripple Home aims at innovating the home scent panorama through sustainable tech and plant-based formulations. Their portfolio includes zero-nic puffing devices (in flavours that include pomegranate, chamomile, yuzu and watermelon) as well as incenses and reed diffusers. ‘We aim to breathe new life and transform your day-to-day lifestyle,’ reads the brand’s mission statement.

‘I love things that smell amazing and look incredible, and together with Ripple, we’ve crafted something that does both,’ says Rogen. Each droplet offers a mini aromatic experience, promising 10 minutes of olfactory joy. The scents include Sweet Herb, a floral, mystical aroma, Old Money Leather, a sophisticated, luxurious scent, Baked Goods, evoking the comforting smell of fresh baking, and Rich Pine, earthy and reminiscent of a forest.

‘[We are both] passionate about creating immersive experiences that celebrate detail and craftsmanship,’ say Ripple Home co-founders Sam & Lucie Beecham. ‘With Houseplant, we’re reshaping the way scent is experienced, not just as an accessory, but as the centrepiece of relaxation and creativity.’