and iPhone 17 Pro Max with a bold new design, a powerful processor, and a 48 MP
telephoto camera. But this year, the company is also putting extra focus on
accessories.
strap. The move signals Apple’s aim to take a bigger share of the case market. As you may know, in the past, third-party brands were the major anchor of this market.
New
TechWoven Case
Leading the lineup is the TechWoven
case, designed to replace the fragile FineWoven series. Made entirely from
recycled polyester, the case is Apple’s most eco-friendly yet.
TechWoven cases. (Source: Apple)
It has a
textured TPU coating for better grip and supports MagSafe features and the new
camera shutter button. Priced at $59, it represents Apple’s new standard in
premium case design.
Silicone
and Clear Case Options
Apple is also bringing back its
classic Silicone Case, now made with 45% recycled materials. It features bright
colour options and a smoother surface for $49.
Apple Silicone Case. (Source: Apple)
A redesigned Clear Case is also
available for $49, featuring a partially white back instead of full
transparency. Apple claims this case is resistant to scratches and won’t yellow
over time.
Apple Clear Case. (Source: Apple)
Beats-Branded
Protective Cases
For those wanting more durability,
Apple has introduced three Beats-branded cases. The Rugged Case, priced at $79,
offers extra protection with thicker shock-absorbing edges.
Beats Case. (Source: Apple)
The slimmer Beats
Case costs $45 and uses matte-finished polycarbonate. Rounding out the lineup
is the Beats Kickstand Case, which includes a built-in stand and removable
wrist strap, selling for $59.
Beats Kickstand Case (Source: Apple)
A
Crossbody Strap for Hands-Free Carry
Apple’s new crossbody strap. Selling for $59, it allows users to carry their
iPhone over their shoulder, eliminating the need for a pocket or bag.
The
strap, made entirely of recycled PET fibres, attaches to the TechWoven or
Silicone case and uses magnets for length adjustments. It can extend from 1.08
to 2.08 meters, making it versatile for all users.
Crossbody Strap (Source: Apple)
A
Bigger Play for Apple Accessories
Apple’s expanded accessory lineup
shows its intent to take control of a market often dominated by third-party
makers. The company plans to deliver an iPhone 17 Pro and Pro Max that have eco-friendly
materials, versatile designs, and a focus on function to its buyers.
New Apple Accessories Price Summary
- TechWoven Case – $59, recycled, MagSafe, eco-friendly
- Silicone Case – $49, recycled, colourful
- Clear Case – $49, scratch-resistant, won’t yellow
- Beats Rugged Case – $79, heavy protection
- Beats Slim Case – $45, matte finish
- Beats Kickstand Case – $59, stand + strap
- Crossbody Strap – $59, recycled, adjustable length