Fashion loves love. So whenever Chinese Valentine’s Day rolls around, brands get creative to not just lens their pieces in a new, rosy light, but fit them to Eastern palates of romance. Think cinematic, slightly forlorn, decadent and pink — of course, expressed to each their own. Counting brands like Gucci, Boucheron, Lemaire and more, collated here are some of the Qixi campaigns sharing through storytelling and aesthetic interpretations of the occasion.
Gucci
Boucheron
Lemaire
Miu Miu
Balenciaga
Versace
Qeelin
Burberry
This article was first seen on MENS-FOLIO.
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